BEIJING, Yahoo Inc. said it will launch a new homepage on Tuesday, as the company strives to make itself more relevant to Internet users and create new advertising opportunities, according to media reports.
The new homepage blends Yahoo’s collection of online content and products with popular social networking services like Facebook. The biggest change in the new design is a left-hand menu users can customize with links to dozens of potential third-party software, such as Facebook, micro-blogging service Twitter and Google Inc.’s Gmail.
Yahoo will pre-populate the menu with some applications and recommend other ones users should add based on their browsing behavior; news and headlines still run down the middle of the site, which has a slightly cleaner look than the current homepage, according to media reports.
“It’s a sea change in the way we think about products, the way we think about users, and the way we think about our business,” Yahoo Senior Vice President of Integrated Consumer Experience Tapan Bhat said in a conference call with reporters ahead of the announcement.
The new design also contains new advertising opportunities. As users move their mouse across a personalized application menu on the left hand side. For example, pop up windows preview some content in the application and display an ad, according to people briefed on the new site.
The home page preferences programmed on a computer can also be transferred to appear on mobile phones and other handheld devices.
The push comes as Yahoo and Microsoft Corp. executives met late last week in continuing discussions about a search advertising deal, where Microsoft would pay Yahoo for selling search ads on Yahoo’s larger search service.
Over the last 15 years Yahoo.com, its flagship site, remains the second-most-visited Web page among U.S. Internet users behind Google’s search page, according to Nielsen Co., and it remains a big money-maker for the Internet giant. But the explosion of other sites like Facebook and consumers’ shifting Internet habits are forcing it to work harder in order to lure and retain users.
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